How long will it be before people no longer have PC's, and only have smartphones?
Having recently read a similar article of this subject a few weeks ago, I completely agree with an initial statement of your post. It is a matter of when the PC market will fall, not if, but I believe that the PC market is pretty well established in the workplace and that will help it last longer that it should. Many business environments have employees that rely on a desktop computer in their office or work space. It is firmly implanted into business culture that you have a personal computer at your desk. Smart-phones are the future, but I believe that it will take a while for businesses to adjust to that and adapt it into their culture. That is the main source of staying power that the PC market still has. With that said, I can still see PCs becoming extremely obsolete in the next twenty years or so.
Saturday, April 28, 2012
T.G.I. Friday's Mobile App
T.G.I Friday's just launched a mobile app for smart-phones that allows customers to find T.G.I. Friday's that are close to them, view an up to date menu, and even pay for their meal while inside the establishment. This application is usable at over 300 locations and in innovative in terms of its functions.
This new T.G.I Friday's app really impressed me. What a way to innovate the restaurant business! People are always on the move. I myself recall being in restaurants and being held up by a waiter or waitress because we had to close out our bill. With this new app, it is no longer a problem. T.G.I. Friday's is sure to see a rise in sales due to this app as far as I can see. People who are pressed for time but still would like to have a sit down meal will come to T.G.I. Friday's because they know that this app is available. Overall it is a clever way to innovate the market and attract more customers. It is an idea that I myself would have never thought of. People are always trying to eliminate wasted time from their busy schedules. What other ways could the restaurant business possibly become more efficient and attract more customers?
Here is the article on T.G.I. Friday's new mobile app:
http://www.dmnews.com/tgi-fridays-launches-mobile-app/article/238643/
This new T.G.I Friday's app really impressed me. What a way to innovate the restaurant business! People are always on the move. I myself recall being in restaurants and being held up by a waiter or waitress because we had to close out our bill. With this new app, it is no longer a problem. T.G.I. Friday's is sure to see a rise in sales due to this app as far as I can see. People who are pressed for time but still would like to have a sit down meal will come to T.G.I. Friday's because they know that this app is available. Overall it is a clever way to innovate the market and attract more customers. It is an idea that I myself would have never thought of. People are always trying to eliminate wasted time from their busy schedules. What other ways could the restaurant business possibly become more efficient and attract more customers?
Here is the article on T.G.I. Friday's new mobile app:
http://www.dmnews.com/tgi-fridays-launches-mobile-app/article/238643/
Saturday, April 21, 2012
In Response to Aislynn's Post...
Why is it that just because some wealthy people can afford a lifestyle comfortably that the middle and lower income classes feel they need to live that way too? What are other ways to feel rich that doesn't relate to money?
The way I see it, society has corrupt itself on ambition. People these days don't always have an effective grasp on what comfortable living is.Society has influenced people to be brought up so materialistically, and everyone is just a product of their environment. As the in-class video mentioned, "keeping up with the Jones'" is no longer the social norm. People have been brainwashed into believing that material possessions will bring them happiness from what society has told them instead of from their own personal experiences. There are plenty of other ways to feel rich besides money and they mainly reside with your friends and family. Why do you think "keeping up with the Jones'" was so acceptable? Its because family values actually mattered to people. That's why middle class was okay. People were able to provide and spend time with their families.
The way I see it, society has corrupt itself on ambition. People these days don't always have an effective grasp on what comfortable living is.Society has influenced people to be brought up so materialistically, and everyone is just a product of their environment. As the in-class video mentioned, "keeping up with the Jones'" is no longer the social norm. People have been brainwashed into believing that material possessions will bring them happiness from what society has told them instead of from their own personal experiences. There are plenty of other ways to feel rich besides money and they mainly reside with your friends and family. Why do you think "keeping up with the Jones'" was so acceptable? Its because family values actually mattered to people. That's why middle class was okay. People were able to provide and spend time with their families.
Digital Marketing
Being interested in the expanding concept of digital marketing, I read and article online that talked about the direction of technology's involvement with digital marketing. Direct Marketing News took a select group of senior marketing officials and put in a room together to discuss this topic. The main digital styles of marketing are social, mobile, and video. One particular official talked about the rise in time spent on social media as opposed to the rapid decline of time spent on email. Another official talked about a major goal in digital marketing to be brand awareness.
After reading through this, the previously stated points caught my attention. First of all, of course social media is taking over for email. Email is inefficient. As I've mentioned in an earlier blog post, society is looking for efficiency whether it be in the product or the advertising. Digital marketing's future is in social media because of its growing popularity and the fact that it is instant. Its not like email where you have to send out an email to bunch of people and wait for them to read it. Social media advertising can be put right in front of someone's face.
An official at this meeting also mentioned a major goal of digital marketing being brand awareness. This caught my attention because it made sense, but I had never actually thought about it. Through my experiences, brand awareness is everything when someone is learning about a product on line. No ones going to purchase a product they've never heard of before, especially if it has to be bought online. Brand awareness is everything to companies that sell online so people can be comfortable with their brand. But is brand awareness everything when it comes to digital marketing or is there another factor that has a major part to play?
Here is the article I read:
http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/
After reading through this, the previously stated points caught my attention. First of all, of course social media is taking over for email. Email is inefficient. As I've mentioned in an earlier blog post, society is looking for efficiency whether it be in the product or the advertising. Digital marketing's future is in social media because of its growing popularity and the fact that it is instant. Its not like email where you have to send out an email to bunch of people and wait for them to read it. Social media advertising can be put right in front of someone's face.
An official at this meeting also mentioned a major goal of digital marketing being brand awareness. This caught my attention because it made sense, but I had never actually thought about it. Through my experiences, brand awareness is everything when someone is learning about a product on line. No ones going to purchase a product they've never heard of before, especially if it has to be bought online. Brand awareness is everything to companies that sell online so people can be comfortable with their brand. But is brand awareness everything when it comes to digital marketing or is there another factor that has a major part to play?
Here is the article I read:
http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/
Friday, April 13, 2012
In response to Georgianne's Post...
Was it just timing or was it the unwavering persistence in promoting the Kind Bars?
After reading this post on the KIND bars, I can't help but see it as a little bit of both. The creator of the KIND bars believed in his bars and was more persistent than most people can be with a new product. His unwavering persistence definitely had a part to play in finally being offered a chance to sell his product in Starbucks, but I believe it was timing that ultimately had the final say in whether his product would get its chance. Business markets are ever changing and inconsistent. I personally see this as Starbucks trying to increase sales with a new type of product. Being the large company of chain coffee shops that Starbucks is, they are always striving to be competitive in the market. This played a major role in the KIND bars getting their chance, but if the creator had not remained persistent, his product may have not still been around to get that chance.
After reading this post on the KIND bars, I can't help but see it as a little bit of both. The creator of the KIND bars believed in his bars and was more persistent than most people can be with a new product. His unwavering persistence definitely had a part to play in finally being offered a chance to sell his product in Starbucks, but I believe it was timing that ultimately had the final say in whether his product would get its chance. Business markets are ever changing and inconsistent. I personally see this as Starbucks trying to increase sales with a new type of product. Being the large company of chain coffee shops that Starbucks is, they are always striving to be competitive in the market. This played a major role in the KIND bars getting their chance, but if the creator had not remained persistent, his product may have not still been around to get that chance.
Personal Computers Declining
I recently saw an article on direct marketing news that talked about the decline of PCs in the market. Personal computers are becoming outdated due to the the rise in mobile technology. It all began this past Thanksgiving when Black Friday show a massive increase in mobile sales and a rapid decline of PC sales. Experts are beginning to see the fall of the personal computer and this past Black Friday it became obvious. Personal computers are becoming too inefficient for society.
After reading this article, what I see is a market changing. At first, PCs were the main type of computer that everyone had. Now society wants to be mobile. The personal computer has adapted into a more compact version of itself. Smart-phones nowadays are equaling and even exceeding the computing power of the average PC. Why would people want to sit down and look at a PC when people can be so busy nowadays.
It comes down to that. PCs are inefficient and the market is adapting to the demand of society. The way I see it the traditional PC is on its way down, but is there any way that producers could possibly innovate the PC to make it more desirable to consumers?
Here is the Direct Marketing News article:
http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/
After reading this article, what I see is a market changing. At first, PCs were the main type of computer that everyone had. Now society wants to be mobile. The personal computer has adapted into a more compact version of itself. Smart-phones nowadays are equaling and even exceeding the computing power of the average PC. Why would people want to sit down and look at a PC when people can be so busy nowadays.
It comes down to that. PCs are inefficient and the market is adapting to the demand of society. The way I see it the traditional PC is on its way down, but is there any way that producers could possibly innovate the PC to make it more desirable to consumers?
Here is the Direct Marketing News article:
http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/
Saturday, April 7, 2012
In Response to Ethan Gage's Post...
How important is having a well known face for an organization?
Personally, I believe that having a well-known face on your organization is vital to marketing and advertising. It is essential to the branding process of commercial goods in services. Various organizations use distinct figures to help benefit their good or service's reputation. For example, the athletic company Nike uses a wide array of professional athletes to promote their sportswear. Nike has used sports icons such as Michael Jordan, Tiger Woods, and Lance Armstrong. Using these professional athletes entices the target market of Nike because it shows sports figures that many people look up to as inspiration and motivation. Well-known faces are vital in attracting customers and establishing a brand.
Personally, I believe that having a well-known face on your organization is vital to marketing and advertising. It is essential to the branding process of commercial goods in services. Various organizations use distinct figures to help benefit their good or service's reputation. For example, the athletic company Nike uses a wide array of professional athletes to promote their sportswear. Nike has used sports icons such as Michael Jordan, Tiger Woods, and Lance Armstrong. Using these professional athletes entices the target market of Nike because it shows sports figures that many people look up to as inspiration and motivation. Well-known faces are vital in attracting customers and establishing a brand.
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