What is the difference, in your opinion (don’t look up
definitions) between marketing, advertising, and propaganda?
Based on
my current knowledge, marketing is the process of a vendor making a product or idea
aesthetically desirable to a consumer. This idea can be implicated on either a
small or large scale, from small businesses to large multinational
corporations.
In my
opinion, ideas such as advertising and propaganda are somewhat part of the
overall concept of marketing. For instance, advertising is a general form of
marketing. It is when a vendor tries to make a product or idea desirable to the
consumer by showing them how useful it is. A typical form of advertising is a
commercial on television. Television ads for products such as cars often make
the viewer aware of qualities such as safety features and price. Both of these
categories are very valuable to a person interested in buying a car.
My idea of
propaganda is that it is when the qualities being used to persuade a buyer are
made more desirable than they actually are. This can usually be in the form of
an exaggeration or by not including important details about a product or idea when
it is being advertised.
Through my
opinions, these three terms seem to be a subcategory of the next. If that is
incorrect, what qualities separate marketing from advertising or marketing from
propaganda if there are any?
