In response to Georgianne's Post...

Was it just timing or was it the unwavering persistence in promoting the Kind Bars?


After reading this post on the KIND bars, I can't help but see it as a little bit of both. The creator of the KIND bars believed in his bars and was more persistent than most people can be with a new product. His unwavering persistence definitely had a part to play in finally being offered a chance to sell his product in Starbucks, but I believe it was timing that ultimately had the final say in whether his product would get its chance. Business markets are ever changing and inconsistent. I personally see this as Starbucks trying to increase sales with a new type of product. Being the large company of chain coffee shops that Starbucks is, they are always striving to be competitive in the market. This played a major role in the KIND bars getting their chance, but if the creator had not remained persistent, his product may have not still been around to get that chance.

Personal Computers Declining

I recently saw an article on direct marketing news that talked about the decline of PCs in the market. Personal computers are becoming outdated due to the the rise in mobile technology. It all began this past Thanksgiving when Black Friday show a massive increase in mobile sales and a rapid decline of PC sales. Experts are beginning to see the fall of the personal computer and this past Black Friday it became obvious. Personal computers are becoming too inefficient for society.

After reading this article, what I see is a market changing. At first, PCs were the main type of computer that everyone had. Now society wants to be mobile. The personal computer has adapted into a more compact version of itself. Smart-phones nowadays are equaling and even exceeding the computing power of the average PC. Why would people want to sit down and look at a PC when people can be so busy nowadays.

It comes down to that. PCs are inefficient and the market is adapting to the demand of society. The way I see it the traditional PC is on its way down, but is there any way that producers could possibly innovate the PC to make it more desirable to consumers?

Here is the Direct Marketing News article:

http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/