Product Orientation and Need-based Products

Many companies have to market their product in order to achieve adequate sales, but there are a few exceptions to this ideal. Following a product orientation is surely a risky business. Not catering to the wants of consumers is very dangerous indeed. Many would look at this strategy as impossible. How could a company that does not cater to its customers be successful?

I’ll tell you how. The key to this is a need based product. It is true that the consumer wants and wants, but what about what the consumer needs? The only types of large-scale companies I can understand following a product orientation with success are the ones that provide a product or service that everyone needs.

My example of this is electric companies. Electric companies need not market their electricity to others in order to get customers. The majority of the modern world uses electricity and there are few companies to get it from, especially in the United States.

Product orientation works here because we have a modern day monopoly. Electricity is essential to almost everyone. They can’t afford to question its provider, nor can they look elsewhere to another provider. A system like this works for most, but is there any other type of large-scale company that has a product orientation without the use of need-based products?