If you saw a bunch of people wearing "Blue Moon" shirts, and you were intoxicated, would you be encouraged to buy that beer?
I personally enjoy drinking different types of beer instead of drinking the same cheap Keystone or Bud Light all the time. So if I were to see someone with a Blue Moon t-shirt on and I was going to get beer, then that might influence my decision making because it would make me think about how much I enjoy Blue Moon.
On the other hand, I know many people that do not care much for other kinds of beers or just flat out don't want to spend the money to get a nicer beer. In the end, I believe it really depends on the person and they way they like to enjoy a few drinks. Its more of a lifestyle thing.
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