How important is having a well known face for an organization?
Personally, I believe that having a well-known face on your organization is vital to marketing and advertising. It is essential to the branding process of commercial goods in services. Various organizations use distinct figures to help benefit their good or service's reputation. For example, the athletic company Nike uses a wide array of professional athletes to promote their sportswear. Nike has used sports icons such as Michael Jordan, Tiger Woods, and Lance Armstrong. Using these professional athletes entices the target market of Nike because it shows sports figures that many people look up to as inspiration and motivation. Well-known faces are vital in attracting customers and establishing a brand.
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