Was it just timing or was it the unwavering persistence in promoting the Kind Bars?
After reading this post on the KIND bars, I can't help but see it as a little bit of both. The creator of the KIND bars believed in his bars and was more persistent than most people can be with a new product. His unwavering persistence definitely had a part to play in finally being offered a chance to sell his product in Starbucks, but I believe it was timing that ultimately had the final say in whether his product would get its chance. Business markets are ever changing and inconsistent. I personally see this as Starbucks trying to increase sales with a new type of product. Being the large company of chain coffee shops that Starbucks is, they are always striving to be competitive in the market. This played a major role in the KIND bars getting their chance, but if the creator had not remained persistent, his product may have not still been around to get that chance.
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