Digital Marketing

Being interested in the expanding concept of digital marketing, I read and article online that talked about the direction of technology's involvement with digital marketing. Direct Marketing News took a select group of senior marketing officials and put in a room together to discuss this topic. The main digital styles of marketing are social, mobile, and video. One particular official talked about the rise in time spent on social media as opposed to the rapid decline of time spent on email. Another official talked about a major goal in digital marketing to be brand awareness.

After reading through this, the previously stated points caught my attention. First of all, of course social media is taking over for email. Email is inefficient. As I've mentioned in an earlier blog post, society is looking for efficiency whether it be in the product or the advertising. Digital marketing's future is in social media because of its growing popularity and the fact that it is instant. Its not like email where you have to send out an email to bunch of people and wait for them to read it. Social media advertising can be put right in front of someone's face.

An official at this meeting also mentioned a major goal of digital marketing being brand awareness. This caught my attention because it made sense, but I had never actually thought about it. Through my experiences, brand awareness is everything when someone is learning about a product on line. No ones going to purchase a product they've never heard of before, especially if it has to be bought online. Brand awareness is everything to companies that sell online so people can be comfortable with their brand. But is brand awareness everything when it comes to digital marketing or is there another factor that has a major part to play?

Here is the article I read:

http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/